Hosted by: Kelvin Wood, Certification Body Manager for Safe to Trade at Shield Safety Group
Joined by: Terri Monroe, Campaigns Manager at Shield Safety and Jake Harrison, Group Operations Manager at Hoban Limited
Overview
This webinar explores how food businesses can maximise the benefits of Safe to Trade certification. Focussing on both safety and marketing advantages, featuring insights from existing customer Hoban Limited, and their ’s experience with the scheme.
From Good to Great: Elevate Your Business
The focus of this webinar is to spotlight how Safe to Trade certification helps food businesses move beyond basic compliance to build consumer trust, streamline regulatory inspections, and enhance brand visibility.
Key Insights from the Webinar
Viewers will gain valuable knowledge on how Safe to Trade can help your business:
- Certification = Added Value: Safe to Trade goes beyond standard audits by requiring real-time evidence of non-conformance closures, giving operators confidence in their teams’ compliance.
- Operational Efficiency: Shorter and smoother inspections thanks to improved preparedness and audit familiarity.
- Enhanced Safety Culture: Regular audits and training empower staff and improve standards.
- Marketing Power: Certification includes marketing support to boost visibility and consumer engagement.
- Consumer Feedback: QR-linked feedback tools allow customers to rate cleanliness, safety, and service, with data supporting continuous improvements and acting as a trigger point for investigations if standards dip.
Expert Perspective
Jake Harrison discusses how Safe to Trade gave Hoban Limited a competitive edge by demonstrating a commitment to excellence. And how the scheme’s structured audits and consumer feedback mechanisms helped Hoban Limited refine operations and build trust with both regulators and guests.
Who Should Watch
This webinar is essential for:
- Food Business Operators: Learn how certification can streamline audits and elevate customer trust.
- Marketing Professionals (Hospitality Sector): Discover how to leverage Safe to Trade assets to boost brand visibility.
- Regulators & Environmental Health Officers: Understand how Safe to Trade complements existing hygiene schemes and supports enforcement.
- Hospitality Managers: See how regular audits and feedback loops improve team performance and customer satisfaction.
- Consumer Advocates: Explore how the scheme empowers safer dining experiences and informed choices.
Watch the Full Webinar
To hear firsthand how Safe to Trade is transforming food safety and marketing for businesses like Hoban, watch the full webinar. It’s packed with practical insights, real-world examples, and expert commentary.
